ClikIT is now Backline. Same team, same company. See what’s changing →
ClikIT is now Backline. Same team, same company. See what’s changing →
Custom functionality is where client requests outgrow agency staffing. Backline’s developers have shipped over 1,000 WordPress sites and more than a decade of custom builds: custom plugins, third-party integrations, Advanced Custom Fields architectures, SSO logins, interactive maps, and features clients assumed weren’t possible. Your agency takes the request. We write the code. The client only ever sees your name on it.
Advanced WooCommerce builds, custom forms and workflows, third-party API integrations, membership systems, multilingual sites. Instead of duct-taping off-the-shelf plugins together, we build the functionality your client’s site actually needs, in whatever stack the site already runs. Our solutions have been good enough that clients have patented them.
Every agency inherits a mixed portfolio: one client on Elementor, another on Divi, a third on Beaver Builder, a fourth on something the last developer swore by. We work in all of them, plus Gutenberg, Bricks, and the rest, with Advanced Custom Fields underneath when the build calls for structured content. We don’t migrate your clients to our preferred stack to make our lives easier. We make their current stack work.
That matters for white-label: your client’s site stays editable, familiar, and yours to manage, no matter who built what before us.
A full-time senior WordPress developer costs six figures and sits idle between builds. A freelancer disappears mid-project. Direct offshore hiring hands you timezone gaps, vetting risk, and rebuilds.
Backline is the fourth option: US-led account management with a vetted global development team, all working CST hours. You get senior-level WordPress development on demand, code review on every change, and a team that’s still here next quarter. Overflow work when your developer is buried, or the entire dev function if you’ve never had one.
Send it over. We’ll scope it, quote it, and ship it under your brand.
