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White-label WordPress services for agencies

Eight services. One WordPress-only partner. Backline handles the WordPress work your agency doesn’t want to staff full-time, in whatever builder, plugin, or hosting stack your shop runs on.

Most agencies don’t need a full-time WordPress team. They need a partner who specializes in WordPress, shows up fast, builds in their stack, and disappears into the background under their brand.

That’s the entire job here. WordPress is what we do, and only WordPress. Not every platform, just the one we’ve spent 10+ years and 1,000+ shipped sites getting right. US-led account management, a vetted global build team, all working CST hours. Below is the service breakdown.

What Backline builds for agencies

Web Design

Original WordPress design for agencies whose internal team is full or who don’t have designers. Figma deliverables, responsive comps, accessibility-aware from the first artboard.

Web Development

Custom WordPress development. Themes, plugins, integrations, the deep stuff. For agencies that landed a build outside their stack or need to ship while their dev is on PTO.

Figma to WordPress

Your Figma file, built pixel-perfect in WordPress. Auto-layout translates correctly. Components map to reusable blocks. Responsive on every breakpoint you designed.

Custom Features

Custom Gutenberg blocks, post types, admin UIs, WooCommerce extensions, REST API endpoints, headless setups. The features your agency keeps quoting and never building.

SEO Audits & Fixes

DataForSEO-backed audits, prioritized fix lists, and the technical implementation done for you. Schema, page speed, internal linking, indexability.

Accessibility Remediation

WCAG 2.2 AA remediation with real manual audits and screen reader testing. Code-level fixes, not overlay widgets.

Care Plans

White-label WordPress maintenance you resell to your clients. Updates, backups, security, uptime, monthly hours.

Hosting

Managed cloud WordPress hosting powered by Cloudways. Multi-site control for the client portfolio, scoped for agencies.

Three ways agencies engage Backline

  • Project-based. Fixed-scope, fixed-fee. Every project is quoted against scope, so you can mark it up and bill it through with confidence. Best for one-off builds and discrete features.
  • Retainer. Monthly hours pool. Best for agencies with consistent WordPress demand who want a reliable partner without writing a new SOW every time.
  • White-label care. Care Plans your agency resells. We do the work, your agency takes the margin. No client-facing Backline presence.

Find the White-Label WordPress Service That Fits

Not sure which fits? Send us a Loom and we’ll point you to the right service and the right engagement model.