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Small business websites are getting hit with demand letters threatening $10,000 to $100,000 in penalties. The trigger is almost always the same: a tracking cookie from a tool like Google Analytics or a Facebook pixel was dropped on a California resident’s browser without consent, and that is enough to support a CIPA claim. Backline closes that gap on every client site you manage.
In partnership with Termageddon
Typical demand-letter demand
New U.S. privacy laws in the last 3 years
Penalty per visitor under CIPA
Termageddon is a compliance platform for cookie consent and the legal documentation that goes with it. Backline rolls it out as a standard offering across your client sites.
Blocks non-essential scripts (Analytics, pixels, ZoomInfo) until a visitor consents. Visitors can accept, decline, or manage preferences anytime.
A short onboarding questionnaire generates the privacy policy, terms of service, cookie notice, and disclaimers, matched to the client's actual tracking setup.
Termageddon tracks legal changes and updates the generated policies automatically, and edits them as the client's business evolves, so documents never go stale.
Backline builds and maintains the system. Termageddon writes and owns the legal content, and any question about specific policy language goes straight to them. This closes the gap the demand letters exploit. It is not a legal audit of a client’s full data practices.
One consent setup, matched to the laws that actually apply to your clients, and updated automatically as new ones pass.
The cheap routes are exactly what these demand letters exploit.
Retail value
Partner price — bill your clients at $120/yr
One-time setup, billed at your standard rate
Clients are invoiced annually for the Termageddon subscription. Setup covers installing and configuring the banner, running the onboarding questionnaire, and generating the initial policy set.
Privacy law isn’t a niche California issue anymore. With 19 new laws passed in the last three years and penalties starting at $2,500 per visitor before CIPA demand letters even enter the picture, most small businesses have no idea how exposed they are. A consent banner and current privacy documentation close that gap for a fraction of what a single demand-letter settlement would cost.
It covers CIPA, the CCPA and CalOPPA in California, the growing set of other U.S. state privacy laws (19+ and counting), GDPR for EU and UK visitors, PIPEDA in Canada, the Australia Privacy Act, and COPPA for sites that reach children under 13. New laws are added automatically as they pass.
Free templates and copied policies aren’t matched to what a specific site actually collects, and they don’t update when laws change, which is exactly the gap these demand letters exploit. Copying another site’s policy also risks copyright issues. Termageddon generates from the client’s real setup and keeps it current.
A cookie policy (or cookie notice) specifically explains the cookies and trackers a site uses and how visitors can control them. A privacy policy is broader: it covers all personal data the site collects, why, and the visitor’s rights. Termageddon generates both, plus terms of service and disclaimers.
Yes. CIPA claims are the current driver, but the same setup also covers general privacy expectations under laws like the CCPA, GDPR (if a site has EU visitors), and other state privacy statutes. It’s not a California-only fix.
Any site running Google Analytics, a marketing pixel, ZoomInfo, or a similar tool is exposed. That covers nearly every client site we manage, which is why we’re rolling it out as a standard offering rather than a case-by-case add-on.
A consent banner on first visit, with options to accept, decline non-essential cookies, or manage preferences later. Nothing else changes about how the site looks or functions for visitors who consent.
The end client does, since it covers business-specific details like entity type, state and county of registration, and who handles privacy complaints. We can walk them through it if needed.
No. Termageddon generates and owns that content based on the questionnaire answers. We handle the setup and implementation, and any client question about the policy language itself gets sent to Termageddon rather than answered by us.
Termageddon monitors legal changes and updates the generated policy documents automatically. No need to manually revisit the privacy policy or terms every time a new law passes.
No. This is a practical compliance implementation, not a legal review of the client’s full data practices. Clients with unusual data handling or specific legal concerns should still consult an attorney.
Add consent management to a client site, or make it part of your standard build going forward.
