At Backline, we help agencies of all sizes achieve their clients’ website goals and drive more business. As an invisible white-label partner, we provide the technical development support agencies need while they focus on their core strengths like paid ads, email campaigns, and branding. The agency keeps the relationship and the brand. We stay behind the scenes.
Recently, we had the opportunity to collaborate with one of our agency partners on an exciting project. Behind their brand, we built a brand-new WordPress website for a NASDAQ-listed pharmaceutical company that was launching an innovative nasal spray to counteract the effects of overdoses. This project required meticulous attention to detail, as the website needed to pass rigorous legal review and achieve FDA approval before it could go live.
Our team worked tirelessly, often late into the night, to ensure the project stayed on track. At 9 PM on the eve of the launch, our team was fully engaged in critical tasks: switching DNS, mapping the domain to the file directory and MySQL databases, setting up SSL certificates, and maintaining constant communication with the agency to provide updates on our progress. It was a race against time, as everything needed to be ready for the next morning’s press release.
When the press release was issued, it was picked up by major media outlets like CNBC, Motley Fool, and Yahoo Finance. The impact was immediate and significant: the company’s stock rose by 9%, resulting in a $150 million increase in market cap by the time the morning bell rang. Thousands of investors and interested parties visited the site to learn more about the new life-saving spray. Thanks to our robust infrastructure, the site handled the sudden spike in traffic without a hitch.
Our work didn’t stop there. We continue to iterate on their website, constantly improving the design and user experience. We’ve also launched an SEO campaign to help them outrank their competitors and attract even more visitors. Our ongoing efforts are focused on ensuring the website remains a powerful tool for their business.
In the end, the agency’s client was thrilled with the results, our partner agency took the credit, and the stockholders were delighted with the financial gains. At Backline, we’re always ready to help our agency partners in a pinch and deliver exceptional value. If your agency wants this kind of firepower behind its brand, that’s exactly what our white-label program is for — whether you’re a marketing agency without web staff or an SEO agency expanding into builds.
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