ClikIT is now Backline. Same team, same company. See what’s changing →
Your agency just landed a dental or orthodontic client, and they expect a site that performs. Backline builds it for you, under your brand. You stay the agency of record and own the client relationship. The end practice is your client, never ours. We stay invisible behind your name.
You stay the agency. Your client never talks to us, never sees our name, and never knows Backline exists.
When your agency hands a dental or orthodontic build to Backline, here is what we build in from the start so your client’s site does the work of filling the chair.
Hand Backline as much or as little as you like. We can take the full creative from end to end, or build from your designers’ Figma files exactly as drawn. We work in Elementor, Divi, or any builder your stack runs on. Your agency presents every round to your client. Every revision, every approval, every handoff carries your name, not ours.
Patient intake and contact forms are encrypted end to end, so your client’s compliance posture is not an afterthought. Backline treats sensitive patient information as sensitive from the first form field. Backline also makes Secure Forms, an encrypted WordPress form product, so the dental forms we ship are built on tooling we control. This is a compliance-conscious, compliance-ready approach to form handling, not a legal compliance guarantee, and your client’s full HIPAA obligations always sit with the practice.
Your client believes your agency built it, because for all practical purposes it did. Backline works behind your brand, on your timeline, to your standard. You own the relationship and the credit. We own the WordPress build, invisibly. That is the whole arrangement, and it is the reason agencies keep bringing their dental clients back to us.