The White-Label WordPress Team Behind Your Agency
Backline takes over the WordPress work your agency can’t staff for. We design, build, host, and maintain your clients’ sites under your brand. You stay the agency. We stay invisible.
OUR FOCUS
We Do One Thing: WordPress
Not Webflow. Not Shopify. Not Wix. While other white-label shops spread thin across every platform, Backline goes deep on the one platform your clients’ sites actually run on. And within WordPress we’re builder agnostic: Elementor, Divi, Beaver Builder, Bricks, Gutenberg, whatever the site already uses. One platform, mastered. Not every platform, managed.
Built for partnership
- Your brand on everything
- Confidentiality in writing
- Month-to-month, no contracts
- US-led account management on CST hours
- Zero hacked sites under our maintenance
Our Core Services
Four things we do deeply, all white-label and built under your agency’s brand.
Web Design
Pixel-perfect WordPress builds from your Figma files or our full creative, responsive on every breakpoint.
Web Development
Custom features, plugins, ACF, and integrations, plus the hard tickets other shops hand back.
Hosting
Managed cloud hosting for your whole client portfolio, monitored, secured, and maintained.
Maintenance
Backline Care: updates, backups, security, and a branded help desk your clients email directly.
White-Label Help Desk
When your clients need support, they email your brand and get answers from our team. Partner plans range from a shared inbox we monitor to a fully branded support portal with an embedded team member. Your clients never see Backline. That’s the point.
Pricing That Scales With Your Spend
Your tier is set by your total monthly spend with Backline across every service, hosting, maintenance, design, and development, not just one line item. Add it all up, and that combined total unlocks your level of support, priority, and team access. White-label and month to month, resell to your clients at your own rates.
Partner
$1,000/mo
- Shared support inbox monitored by our team
- White-label maintenance across your client sites
- White-label delivery on all work
- Month-to-month, no contracts
- Resell at your own rates
Partner Pro
$3,000/mo
- Everything in Partner
- Dedicated support email branded to your agency
- Volume discounts on recurring hosting and maintenance
- Custom Invoicing option
Partner Pro Max
$5,000/mo
- Everything in Agency
- Fully branded client support portal
- Custom integration with your PM software
- Dedicated Time Tracking Portal
See Our Work in Action
We’ve shipped over 1,000 WordPress sites, most of them under someone else’s brand. Here are two we can talk about:
Website Design
Becoming Rebels
Designed and built alongside Savage Content Collection: a rugged, modern brand site that shows what a full Figma-to-WordPress build looks like when an agency hands us the creative reins.
Custom Development
Dysolve
An AI platform for dyslexia where our developers have written thousands of lines of custom code. We run the entire backend infrastructure while the client’s brand stays out front. That’s the job.
About Us
The WordPress team agencies keep on speed dial
We’ve been building, fixing, and maintaining WordPress sites for over a decade, with 500+ sites shipped. US-led account management, a vetted global build team working CST hours, and a single rule: your agency gets the credit.
Based in Bloomington, IL. Partnered with agencies across the US.
THE HAND-OFF
A Hand-Off on Your Timezone, Not One 12 Hours Away
Bringing Backline in behind your agency takes days, not months.
01
Book a call during your hours
Tell us what your agency needs off its plate: the overflow, the whole dev function, or a single build.
02
Choose your plan, month to month
Pick the partner plan that fits. Month-to-month, scale up or down anytime. Project work is quoted fixed-fee.
03
We embed on US Central, no 3am replies
We plug into your tools and workflows and start delivering under your brand, usually within days.
Ready to Hand Off the WordPress Work?
Stop turning down builds. Stop burning weekends on client fixes. Bring Backline in behind your brand.